For years we’ve been making wonderful things. We make your iPods. We make phones. We make them better than anybody else, but we don’t come up with any of these ideas. You bring us things and then we make them. So we went on a tour of America talking to people at Microsoft, at Google, at Apple, and we asked them a lot of questions about themselves, just the people working there. And we discovered that they all read science fiction when they were teenagers. So we think maybe it’s a good thing.
Neil Gaiman, from The View from the Cheap Seats: Selected Nonfiction
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