Spirit.

Reflect that nothing merits admiration except the spirit, the impressiveness of which prevents it from being impressed by anything.

Seneca, from Letters from a Stoic

Those were heady days.

Baskets of Chips with Cheese, Rest in Peace

Brief is man's life and small the nook of the earth where he lives; brief, too, is the longest posthumous fame, buoyed only by a succession of poor human beings who will very soon die and who know little of themselves, much less of someone who died long ago.

Marcus Aurelius, from Meditations

Brief the life, indeed.  Chips and cheese ... melted cheese, which were glorious.  Now they've died; discarded for the moral equivalent of ... well, tater tots.  

And now the kids will never know.

Shame on you, BW3.  Shame.