Vintage Detroit looks at the Lions' Thanksgiving tradition ...
The tradition began in 1934, during the team’s first season in Detroit. Then-owner G.A. “Dick” Richards, who had recently moved the franchise from Portsmouth, Ohio, was struggling to draw fans. Despite fielding a competitive team, the Lions couldn’t lure attention away from baseball’s powerhouse Detroit Tigers.Richards, who also owned a radio station, decided to stage a bold publicity stunt: a Thanksgiving Day game. He convinced the NBC Radio Network to broadcast it nationally—an unprecedented move at the time. On November 29, 1934, the Lions hosted the defending champion Chicago Bears at University of Detroit Stadium.The result? A sellout crowd of 26,000 fans, with thousands more turned away at the gates. The Bears won 19–16, but Detroit’s holiday football experiment was a resounding success. A new tradition was born.


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