Practice.

Ari Weinzweig on practicing curiosity and its influence on creativity ...

Teaching people to be curious depends in part on the systems in which they work. Structures that encourage people to ask questions create curiosity. Frameworks, or what we’ve long thought of here at Zingerman’s as “organizational recipes,” are a great way to do that. Like Emma Goldman, they make people think. In a sense, all of the dozens of frameworks and recipes we use so regularly here really require at least a modicum of curiosity in order to work. Our Training Compact, 3 Steps to Great Service, 5 Steps to Handling Customer Complaints, 6 Elements of Dignity, Lean, the “5 Whys,” 3 Types of Beliefs (positive, negative, neutral), and more. All of them invite the user to ask questions, of themselves and/or of others as well. All encourage people to explore what something means, what is possible, and what a positive solution would look like. Our long-standing belief in the value of continuous improvement and Bottom-Line Change® encourages us to apply our curiosity as well. We have, I see now, been curating curiosity in the ZCoB for decades now!

Although I only found her work 15 months ago, creative business writer Carol Sanford’s focus is well aligned with these approaches. In No More Gold Stars Sanford states with passion that her focus is on “helping people learn to think for themselves.” The quality of our lives, our workplaces, and our world, she writes, depends on it:

I believe it is necessary because so many of us have been trained out of this fundamental capacity. We are born with innate creativity, filled with the potential to become independent and innovative human beings who can exercise discernment and critical thinking. … Most of us are conditioned to look to others to do our thinking for us. … The consequences of this conditioning are beginning to shake the foundations of democracies around the world.

All of Sanford’s seven books, all of her talks and articles are, one way or another, about learning to think for ourselves, to be curious and ask questions instead of simply following orders and falling quietly into line. In Indirect Work, she says,

Collectively, we are trapped in a mechanistic (or even more archaic) paradigm, and this causes us to make seemingly logical and ethical choices that actually produce destructive results. The urgent question now is how to provide leadership that is more appropriate to the world we find ourselves in, a world that is in crisis precisely because of the paradigms from which we’ve been operating.

(In fact, writing this essay made me curious about my childhood hero, Curious George. In a New York Times article published 20 years ago this week and entitled “How Curious George Escaped the Nazis,” journalist Dinitia Smith explains how the original book, first published in 1941, was written by H.A. Rey and Margret Rey. The couple, it turns out, were German Jews who had escaped Germany for Brazil. Later, they came back to Paris for their honeymoon, and were in the French capital working when the Nazis quickly took control of the French capital on June 14, 1940, a month to the day after Emma Goldman had died in Canada. The honeymooning couple managed to escape, riding their way quietly out of Nazi-controlled Paris on bicycles. The draft of the first manuscript for the book was in their backpacks. Reaching Allied territory, a border policeman, worried that the two were spies, let them go after finding the draft of an illustrated children’s book in their luggage.)

Curiosity, it seems, is sort of like any other skill. To get good at it, we have to practice. Some of us have the benefit of having been brought up in cultures and communities in which curiosity was actively encouraged and supported. Others have had to push past settings in which “too much” curiosity can get you ostracized, or in harder situations still, incarcerated. Practice won’t ever make perfect, but it does sort of make permanent. When something—curiosity in this case—is in our regular routine, it shapes our brains accordingly. Each of us will, of course, have our own way of doing the work.