If the Renaissance had a trademark, it would be the
dolphin-and-anchor device of Aldus Manutius. The famed Venetian printer and
humanist scholar produced a series of elegant and convenient editions of the
classics in the late-fifteenth and early-sixteenth centuries, and the Aldine
press was so successful and renowned that the device was imitated by printers
throughout Europe. By using an anchor device, printers could capitalize on the
existing authority and prestige of the Aldine press -- an act of appropriation
and allusion that would be reenacted by numerous publishing firms over the
following centuries.
The emblem of the dolphin and anchor was used to illustrate
the proverb festina lente, or "make haste slowly." Erasmus
composed a lengthy essay on this proverb in his Adagiorum collectanea, a
collection of "adages," or classical proverbs, which he
kept revising throughout his career.
Erasmus seems to have this image in mind, explaining the proverb by recourse to "ancient texts relating to hieroglyphics": "the circle as having neither beginning nor end represents eternity. The anchor, which holds back and ties down the ship and binds it fast, indicates slowness. The dolphin, as the fastest and in its motions most agile of living creatures, expresses speed. If then you skilfully connect these three, they will make up some such principle as 'Ever hasten slowly.'"
Erasmus seems to have this image in mind, explaining the proverb by recourse to "ancient texts relating to hieroglyphics": "the circle as having neither beginning nor end represents eternity. The anchor, which holds back and ties down the ship and binds it fast, indicates slowness. The dolphin, as the fastest and in its motions most agile of living creatures, expresses speed. If then you skilfully connect these three, they will make up some such principle as 'Ever hasten slowly.'"
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