"I am not one who was born in the custody of wisdom. I am one who is fond of olden times and intense in quest of the sacred knowing of the ancients." Gustave Courbet

15 February 2026

Treasures.


Having worked in food service for over 25 years, a word that best encapsulates the eating experience for me is satisfaction.  When it comes to products like cheese, it's the difference between Kraft and craft.  The sliver of aged, cloth-bound farmhouse cheddar that is need to provide the most pleasant gustatory fulfillment is minuscule when compared to the number of pieces of individually wrapped cheese-product required to achieve the same vilely-satiated result.

The highest quality cheeses are not produced in industrial settings, but rather on farms, generally those that have been in families for generations, if not centuries, by cheese makers who have their own herds, and who created their art by hand, under increasing oversight and artistic encroachment by government regulation.

Whether it's estate-bottled wine or olive oil, extravecchio balsamic vinegar, or an honest loaf of handmade sourdough, it is impossible to get high-quality products from low-quality processes.  These processes take time and expertise to perfect (a word that's hard to believe in, but in this realm it exists), taking generations, even centuries of technique create such results.  This is the secret ingredient that never shows up on a nutrition label: time.

Find a Mom and Pop cheesemonger, talk to them, ask about their relationship to producers, listen, taste, explore.  Avoid the kitsch of espresso pecorino, hot honey prosciutto, and infused oils.  You'll get what you pay for ... guaranteed. Unless you find such examples at merchants of neglect like Whole Foods, who should be flogged for what they've been able to get away with from decades at their cheese counters (or maybe it's Hell Foods customers who deserve the lash).

Academy of Cheese has Harvey & Brockless' Tom Badcock ...
One of the most striking aspects of Tom’s worldview is his deep affinity for Japanese craftsmanship – an ethos rooted in shokunin and monozukuri, where devotion, precision, and a lifelong pursuit of mastery are not only expected, but revered.

Tom’s understanding of this philosophy was cemented during a three-week visit to Japan last year, travelling with his wife and immersing himself in a culture that places extraordinary value on craft. He speaks with real passion about witnessing how artisans dedicate their entire lives to perfecting a single product, striving to do their work to the very best of their ability – every day, for decades.

What struck him most was not just the commitment of the craftsmen themselves, but the response of society around them. In Japan, mastery earns respect. Craftsmen are treated as living heritage: valued not only for what they produce, but for the cultural continuity they represent. Some are even formally recognised as Living National Treasures.

For Tom, the parallels with British farmhouse cheesemakers are unmistakable, and deeply frustrating. “Their skills are irreplaceable,” he says. “Once they’re gone, they’re gone.” He believes cheesemakers here embody the same devotion and mastery yet are too often undervalued by the society they serve.
The Academy's Cheese Library.

Their blog is an outstanding resource for ...
  • Cheese Buying and Distribution, Industry Knowledge, Language & Communication, Regulation & Good Practice
  • Tasting
  • Iconic Cheeses
  • Affinage
  • Milk Production & Cheesemaking
  • Presenting and Serving

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