[I]t has become shorthand for content designed to elicit anger by being frustrating, offensive, or deliberately divisive in nature, and a mainstream term referenced in newsrooms across the world and discourse amongst content creators. It’s also a proven tactic to drive engagement, commonly seen in performative politics. As social media algorithms began to reward more provocative content, this has developed into practices such as rage-farming, which is a more consistently applied attempt to manipulate reactions and to build anger and engagement over time by seeding content with rage bait, particularly in the form of deliberate misinformation of conspiracy theory-based material.
Thank you, Jess, not only for recognizing my talent, but for keeping me abreast of essential current events.


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