We can see this clearly if we look at the rituals and customs of family life. Consider what happens when you lay the table for a meal. This is not just a utilitarian event. If you treat it as such, the ritual will disintegrate, and the family members will end up grabbing individual portions to eat on their own. The table is laid according to precise rules of symmetry, choosing the right cutlery, the right plates, the right jugs and glasses. Everything is meticulously controlled by aesthetic norms, and those norms convey some of the meaning of family life. The pattern on a willow-pattern plate, for example, has been fixed over centuries, and speaks of tranquillity, of gentleness and of things that remain forever the same. Very many ordinary objects on the table have been, as it were, polished by domestic affection. Their edges have been rubbed off, and they speak in subdued, unpretentious tones of belonging. Serving the food is ritualized too, and you witness in the family meal the continuity of manners and aesthetic values. You witness another continuity too, between aesthetic values and the emotion that the Romans knew as piety—the recognition that the world is in other than human hands. Hence the gods are present at mealtimes, and Christians precede their eating with a grace, inviting God to sit down among them before they sit down themselves.
That example tells us a lot about aesthetic judgement and the pursuit of beauty. In particular, it shows the centrality of beauty to home-building, and therefore to establishing a shared environment. When the motive of sharing arises, we look for norms and conventions that we can all accept. We leave behind our private appetites and subjective preferences, in order to achieve a consensus that will provide a public background to what we are and what we do. In such circumstances aesthetic disagreements are not comfortable disagreements like disagreements over taste in food (which are not so much disagreements as differences). When it comes to the built environment we should not be surprised that aesthetic disagreements are the subjects of fierce litigation and legislative enforcement—even here in America, where each person is sovereign in his land.
We can reject the assumption that beauty is merely subjective without embracing the view that it is objective. The distinction between subjective and objective is neither clear nor exhaustive. I prefer to say that judgements of beauty express rational preferences, about matters in which the agreement of others is both sought and valued. They are not so very different, in those respects, from moral judgements, and often concern similar themes—as when we criticize works of art for their obscenity, cruelty, or sentimentality. Just how far we can go down the path of rational discussion depends upon what we think of the second assumption, namely, that beauty doesn’t matter.
Roger Scruton, from "The High Cost of Ignoring Beauty"