Enjoyable.

America's great workhorse red grape produces the world's most wanted Zinfandels ...

The very fact that wine critics, judges, writers and educators have a tendency to dismiss Zinfandel – certainly in contrast to their slavish adoration of Cabernet, Pinot, Malbec and the rest – might well be an attraction for a generation that really doesn't care what the wine intelligentsia thinks and that is really just looking for something fun and enjoyable to drink.