Weaponizes.

The Palace of Upspeak continues its crusade of language distraction and destruction ...

Here's the deal with King Gizzard & The Lizard Wizard: The band expertly weaponizes niche — again — on 'PetroDragonic Apocalypse'

King Gizzard's instinct to burn through ideas as quickly as possible has its own odd but undeniable benefit: permission, rare among superfandoms, to care only about the creative excursions that suit their own tastes. When new material is in constant and diverse supply, the stakes get a little lower, and a drastic change in direction feels like less of a betrayal.

"Rattlesnake" ...

Weaponizes niche?  What does that mean?