Loyalty.

Let me reiterate the spirit of Michigan. It is based upon a deathless loyalty to Michigan and all her ways; an enthusiasm that makes it second nature for Michigan men to spread the gospel of their university to the world's distant outposts; a conviction that nowhere is there a better university, in any way, than this Michigan of ours. True loyalty is that quality of service that grows under adversity and expands in defeat. Any street urchin can shout applause in victory, but it takes character to stand fast in defeat. One is noise – the other, loyalty.

Fielding H. Yost, head football coach at the University of Michigan (1901–1923, 1925–1926)