Performance.

Each society demands of its members a certain amount of acting, the ability to present, represent, and act what one actually is. When society disintegrates into cliques such demands are no longer made of the individual but of members of cliques. Behavior then is controlled by silent demands and not by individual capacities, exactly as an actor’s performance must fit into the ensemble of all other roles in the play.

Hannah Arendt, from The Origins of Totalitarianism