Attention.

One day a layman said to Ikkyu, “Master, will you please write for me some maxims of the highest wisdom?” Ikkyu immediately took his brush and wrote the word Attention. “Is that all?” asked the man. “Will you not add something more?” Ikkyu then wrote Attention Attention. “Well,” remarked the man rather irritably, “I really don't see much subtlety in what you've just written.” Then Ikkyu wrote the same word three times: Attention Attention Attention. Half angered, the man demanded, “What does that word attention mean anyway?” Ikkyu answered, “Attention means attention.”

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