Value.

Managing execution is an old tradition in business, but leading a successful creative process where both idea generation and execution are done well is a newer form of leadership that is quickly becoming one of the most important skills to develop for the 21st century. When I hear the “ideas are nothing, execution is everything” mantra I often wonder if it is simply an excuse for continuing to keep outdated management styles alive. There needs to be value placed on both wild/divergent and critical/convergent thinking styles by scheduling time for both and creating organizational cultures that support both.

Read the rest at The Creativity Post.