Confidence.

Sir Ken, again, right on point ...

Someone asked me recently what single piece of advice would you give people who wanted to become more creative. I said it would be to have confidence that you can be because often people lack confidence because they can't do something and therefore assume that they're incapable of it. There's a very big difference between not having learned to do something and being incapable. There's a point where most people can't drive cars, but they don't think that they're incapable of it. I can't play the piano but I'm not incapable of it; I just haven't done it.

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