Critical.

Last month, Mike Rowe, the host of Dirty Jobs on the Discovery Channel, spoke in front of the U.S. Senate Committee on Commerce, Science, and Transportation, making a case for a national PR campaign for skilled labor.


We’re surprised that high unemployment can exist at the same time as a skilled labor shortage. We shouldn’t be. We’ve pretty much guaranteed it.

In high schools, the vocational arts have all but vanished. We’ve elevated the importance of “higher education” to such a lofty perch, that all other forms of knowledge are now labeled “alternative.” Millions of parents and kids see apprenticeships and on-the-job-training opportunities as “vocational consolation prizes,” best suited for those not cut out for a four-year degree. And still, we talk about millions of “shovel ready” jobs for a society that doesn’t encourage people to pick up a shovel.

In a hundred different ways, we have slowly marginalized an entire category of critical professions, reshaping our expectations of a “good job” into something that no longer looks like work. A few years from now, an hour with a good plumber – if you can find one – is going to cost more than an hour with a good psychiatrist. At which point we’ll all be in need of both.

I came here today because guys like my grandfather are no less important to civilized life than they were 50 years ago. Maybe they’re in short supply because we don’t acknowledge them they way we used to. We leave our check on the kitchen counter, and hope the work gets done. That needs to change.

Read the rest here.