03 March 2011

Extraordinary.

Sir Ken reminds us to FIRE and STOKE! ...

I’m constantly surprised by how many people settle for so little fulfilment in their lives, who endure their lives rather than enjoy them. On the other, I know people who simply love what they do and couldn’t imagine doing anything else. “This isn’t what I do,” they say, “this is who I am.” There are people in every walk of life for whom this is true: people who are in their element. Being in your element involves doing something for which you have a natural aptitude. But it’s more than that: it’s about passion. You have to love it, too.

Passion can be a disconcerting idea in Britain, conjuring up images of fiery glances, pounding hearts and a hint of castanets. It’s not always like that. Passion is a deep attraction. It can be for someone else or for a process: music, maths, cooking, sport, entrepreneurship, teaching… whatever fires your imagination and stokes your energy. We all have different aptitudes and we have unique passions. The challenge is to find them because it’s in the fusion of both that we live our best lives.


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