Imagine for a moment a good innovation is like a full grown tree that bears fruit for many people to enjoy. To get a good tree to grow we need to provide the right conditions-we need the right soil, water, sun and care. In a similar way to providing the right conditions for a good fruit tree to grow, we need to provide the right creative culture for innovations to grow and bear fruit. And just like when we get the right field we can grow multiple fruit trees at the same time, if we develop a healthy culture we can grow multiple innovations. From a healthy culture of innovation, great ideas and innovations can keep arising, working for a while, falling and being recycled into the next thing. Most organizations fail at producing relevant innovations because they don’t want to take the time to do the harder culture building work.