Imagine for a moment a good innovation is like a full grown
tree that bears fruit for many people to enjoy. To get a good tree to grow we
need to provide the right conditions-we need the right soil, water, sun and
care. In a similar way to providing the right conditions for a good fruit tree
to grow, we need to provide the right creative culture for innovations to grow
and bear fruit. And just like when we get the right field we can grow multiple
fruit trees at the same time, if we develop a healthy culture we can grow
multiple innovations. From a healthy culture of innovation, great ideas and
innovations can keep arising, working for a while, falling and being recycled
into the next thing. Most organizations fail at producing relevant innovations
because they don’t want to take the time to do the harder culture building work.
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